The Weeknd – Trilogy

5 Dec

Are there any hard and fast rules and laws by which the economics of contemporary pop work? While the music industry is excited about copyright violations, and penalties required, an artist gives away his music for free. No, not just a song in order to make it interesting, but several albums.

Between March and December 2011, the 22-year-old Canadian Abel Tesfaye has Berihun under the name The Weeknd released three mixtapes on his website for free download.

His new album ‘Trilogy’ has come again in a paid version on the market, complemented by three new tracks. Maybe it’s because The Weeknd has since worked with Lady Gaga, Florence & The Machine and the rap star Drake. The success of the similar-sounding Alex Clare might have played a role.

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